Family businesses are often mentioned as companies which have a high performance and which succeed in combining short-term resuls with a long-term vision. This generally holds true. However, it is often forgotten that family businesses must be led with three specific stakes which can be contradictory: the company strategy, the wealth management strategy of the family and the governance.
Periods of economic downturns often highlight the obvious. Every company must regularly adapt and reallocate its resources. It must do so not only in the choice of its activities, trades, business models and geographies, but also in terms of its costs. Only a significant decrease in costs allows investments for growth.