Speed and strategy
In today’s markets, the success of a business strategy depends more than ever on the speed and the ambition at which it is carried out, rather than simply on identifying the right direction for the strategy. Ex post analyses of company or project failures generally show that the chosen strategy was directionally correct but that it was not carried out quickly enough. This often leads to the conclusion “we pursued the right strategy but we failed.” This is a mistake.
Published in ESCP Magazine, January-February 2014