Do pure players still have a future?
Do pure players still have a future?
No industry can grow faster than 8-12% per year in the long term. All products, technologies, business models, uses, etc… follow lifecycles of different lengths, sometimes as long as decades. After having grown strongly, their growth stabilises and then reverses, even disappearing to the gain of other products, technologies, business models and uses.
Published in La Jaune et la Rouge, November 2015